Echium wildpretii is a species of flowering plant in the family Boraginaceae. It is an herbaceous biennial plant that grows up to 3 m (10 ft) in height. The common names are tower of jewels, red bugloss, Tenerife bugloss or Mount Teide bugloss. The Spanish name for this plant is tajinaste rojo.
This plant can be found as a garden ornamental but is intolerant of low temperatures, thus some winter protection is required in frost-prone areas. It has gained the Royal Horticultural Society’s Award of Garden Merit.
As with most buglosses, it is favoured by bee-keepers for its high nectar content.